H&F-Studio is an independent creative studio helping founders build human-centric brands.

Six disciplines. Take one, or all
of them under a single direction.

Not sure which one fits? Tell us what is changing in the business, and on a short online call we will suggest where to start. Book a 20-min call

Our Approach Direction first. Then design. Then build.

Understand what is changing
A launch, a new offer, a round, a market the company has outgrown.
We start with the business, not with the visuals.
Define one clear direction
What the company should say, how it should look and what the website has to do. Written down, with the reasoning, before any design.
Carry it through
Identity, website, product and campaigns designed and built from the same direction, led by our creative director, Oleksandr Hlahola, from the first call to launch.

Clients on working with us

1 / 12

We’re open for new collaborations
from December 2026

Start a project

Tell us what is changing in your business.

We reply within one working day and are booking projects from December 2026. Write to hello@hfstd.com, call +48 792 857 324 or book a 20 minute intro call.

Start a project

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We reply within one working day. If it is urgent, write to hello@hfstd.com.

Back to the work

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hashlist

Hashlist

tech

2023–2026

1.5

Automotive Technology

Dashboard, design system and website, developed over three years.

Nearly three years

www.hashlist.com

€625k | funding round raised during the collaboration

3 years | of continuous work, April 2023 to March 2026

Hashlist connects automotive companies with specialised software, embedded systems and automotive AI talent.

Calle Unnérus

CEO, Hashlist

“Oleksandr has a unique eye for designing beautiful consistencies. He works tirelessly to hit tight deadlines, and has been a great design partner all along. Highly recommend working with him!”

Hashlist connects automotive companies with specialised software, embedded systems and automotive AI talent.

We joined at a formative stage, when the product and business were developing quickly but the brand, product experience and digital presence had not yet reached the same level of maturity. Over nearly three years, our role grew across product, web and communication, helping the company build a more coherent way to present itself to both automotive companies and engineering talent.

SaaS & product design
UX strategy
Dashboard design
Design system & component library
Web design
Ongoing website evolution

Hashlist had to make a technically complex platform feel clear and credible to two very different audiences. Companies needed to understand the value of accessing specialised talent quickly, while engineers needed a product experience that felt trustworthy and worth joining.

‍

At the same time, the company was still refining its positioning, offer and go-to-market approach. The design system therefore had to evolve alongside the business rather than lock it into a direction too early.

We treated product, brand and web as parts of one system. We helped shape the visual direction, designed a large part of the dashboard ecosystem and established reusable interface patterns that could support the product as new features were added.

‍

In parallel, we designed and evolved the website, presentation materials and digital communication around the changing product narrative. This allowed the way Hashlist looked and communicated to mature alongside the platform itself.

A large part of the dashboard and the core UI patterns in the product came out of this work. The website was reworked as the company's positioning and go-to-market approach changed, without starting again each time.

During the collaboration Hashlist raised a €625k round backed by Wave Ventures and angel investors, presenting the product and the business with one consistent system.

https://hf-std-project.b-cdn.net/videos/hashlist.mp4

defence-works

Defence.Works

tech

2024–2025

0.7953

https://hf-std-project.b-cdn.net/videos/defence-works.mp4

Defence & Security

Brand and website for a new defence consultancy, built from zero.

Seven months

www.defence.works

7 months | December 2024 to June 2025

From zero | identity, guidelines and website built together

Defence.Works is a consultancy connecting defence organisations and leaders with independent experts for mission-critical work.

‍

We joined at the beginning, when the company needed to establish how it should look, communicate and present itself in a highly specialised and trust-driven market. With no existing system to inherit, the project was an opportunity to build the brand and digital foundation together from day one.

Brand strategy & positioning
Logo & visual identity system
Typography, colour & motion principles
Brand guidelines
Web design
Visual language for digital

Credibility was the central challenge. Defence.Works needed to communicate authority, resilience and expertise without falling into the heavy, militarised visual clichés common across the sector.

‍

The system also had to work across different contexts, from government and defence audiences to commercial partners, while making a technically complex proposition easier to understand.

We defined the visual identity from the ground up, including the logo, typography, colour, visual principles and core communication assets. The direction was designed to feel contemporary and precise while retaining the seriousness expected in the sector.

‍

We then carried the same thinking into the website, structuring the information around clarity and trust and creating a digital experience that could support the company's first stage of communication and business development.

Defence.Works launched with a complete identity and website built as one system: logo, typography, colour, visual principles, core communication assets and the site itself.

The team now has a visual language it can extend on its own across presentations, marketing and business development.

https://hf-std-project.b-cdn.net/videos/defence-works.mp4

https://hf-std-project.b-cdn.net/videos/defence-works-carousel.mp4

djoid

DJOID

tech

2023–2026

1.6

Music Technology

Creative direction, website and campaign pages for an AI music platform.

Over two years

www.djoid.io

10,000+ | people on the waitlist at launch

2+ years | of ongoing work, November 2023 to February 2026

DJOID is a music curation platform for professional DJs, record labels and music curators, built around a new generation of AI-powered discovery and library management.

Alaa Elhadba

Founder, DJOID

“I have been working with Oleksandr since a year on various creative projects. I enjoy working together and trust him in delivering the best for our brand. Every project we worked on was a success. It's like working with a friend. We are still working together and hopefully for a long time.”

DJOID is a music curation platform for professional DJs, record labels and music curators, built around a new generation of AI-powered discovery and library management.

‍

We joined at an early stage, when the product needed a strong way to introduce itself to the market. The app MVP and logo already existed, but the wider creative direction, website and communication system still needed to be shaped around the product.

Creative direction document
Visual language for digital
Web design
Interactive experiences
Campaign direction
Landing pages

DJOID was introducing new technology to a professional audience shaped by established tools, habits and expectations. The brand needed to feel innovative without feeling unfamiliar, and advanced without making the product harder to understand.

‍

At the same time, the business needed credibility, early traction and a digital system capable of supporting a waitlist, first sales, campaigns and ongoing product growth.

We worked directly with the founder to define the creative and digital direction around the existing product. We explored multiple visual routes before establishing a language that felt energetic and forward-looking while remaining credible to professional DJs.

‍

That direction was carried into the website ecosystem, including early landing pages, waitlist and registration flows, campaign pages and the broader web presence. We also supported communication and campaign structure as the product moved from early concept towards launch.

DJOID launched with more than 10,000 people waiting for access. The direction set at the start carried through landing pages, waitlist and registration flows and campaign pages.

The same system kept working for more than two years of new features and campaigns without a redesign.

oui-collab

Oui Collab

ventures

2025–2026

https://hf-std-project.b-cdn.net/videos/oui-collab-loop.mp4

Venture Studio

A refined brand and an expressive website for a venture studio.

ouicollab.com

2025–2026 | ongoing collaboration

Brand and website | refined and built as one system

Oui Collab is a venture studio partnering with celebrities, creators and culturally influential founders to build consumer brands.

Noha Ben Ismail

Chief Creative & Brand Officer, Oui Collab

“Working with Oleksandr Hlahola on the Oui Collab website was seamless from start to finish. As a Creative Director, I'm particular about both design and functionality and Oleksandr delivered on both fronts. He was collaborative, solutions-focused, and brought real clarity to every stage of the process. Calm under pressure, detail-oriented, and always aligned with the vision he made it all feel easy. Highly recommend if you're looking to build something smart, beautiful, and well-executed.”

Oui Collab is a venture studio partnering with celebrities, creators and culturally influential founders to build consumer brands.

‍

We joined when the studio already had a strong business vision but needed a clearer and more complete way to express that ambition through brand and digital. The goal was to create a presence that felt as considered and culturally aware as the ventures Oui Collab aims to build.

Creative direction document
Visual language for digital
Web design
Interactive experiences
Design system & component library

Oui Collab operates where talent, culture, brand and business intersect. That model needed to feel simple enough to understand quickly while still communicating the taste, ambition and strategic thinking behind the studio.

‍

The website therefore had to do more than list capabilities. It needed to build confidence in Oui Collab's ability to recognise opportunities and turn them into modern consumer brands.

We refined the existing visual direction and extended it into a more coherent digital system. The work focused on strengthening the visual language, improving information hierarchy and creating interactive moments that made the website feel more intentional and expressive.

‍

Rather than treating the site as a corporate presentation, we used it as a digital expression of the studio's point of view, connecting the brand, content and experience around the same direction.

The studio's model, where talent, culture, brand and business meet, can now be understood in one visit. The refined system gives Oui Collab a base it can reuse for each new venture.

The collaboration has continued beyond the launch.

nuggit

Nuggit

tech

2026

0.8

https://hf-std-project.b-cdn.net/videos/nuggit-creators-list.mp4

Creator Economy

A website rebuilt for a growth partner to creators.

Two months

go-nuggit.com

2 months | from first design to handoff, June to July 2026

Run in-house | creator profiles, articles, case studies and jobs managed in the CMS

Nuggit is a growth partner for creators, combining funding with strategic, operational and commercial support.

Freddie Burstow

Chief of Staff, Nuggit

“Oleksandr is fantastic! He got our website completely rebuilt to a really good standard quickly and for great value. He was super responsive during the whole process, professional, and has set the site up in a way that is scalable and allows us to maintain it going forward. Would highly recommend!!!”

Nuggit is a growth partner for creators, combining funding with strategic, operational and commercial support.

We joined at a point when the business had evolved beyond the digital presence it started with. The existing website no longer reflected the confidence of the team, the scale of its ambition or the increasingly important role creators played within the company. The challenge was to bring the digital experience up to the level of the business without replacing the identity people already recognised.

Website strategy
Information architecture
Website redesign
Web design
CMS architecture
Ongoing website evolution

Nuggit's offer brings together funding, growth support, operations and commercial opportunities, which made the business difficult to explain through a simple website structure. Each part needed enough context without making the experience feel corporate or overloaded.

‍

The platform also had to speak to two audiences at once: creators looking for support without giving up independence, and brands looking for credible commercial partners.

We worked closely with the founder, Chief of Staff and marketing team to understand how the company had changed and what the new website needed to communicate. The structure was rebuilt around the questions creators and partners were most likely to ask, with clearer journeys across funding, growth support, commercial opportunities, creator profiles and case studies.

‍

Rather than rebranding Nuggit, we evolved its digital expression through stronger typography, more confident layouts, creator-led content, purposeful motion and a CMS architecture designed for the team to manage and expand internally.

The new site was designed, built and handed over in two months. Funding, growth support, operations and commercial opportunities now read as one story with creators at the centre.

The internal team manages creator profiles, articles, case studies and jobs in the CMS, so the site can keep growing without breaking the system behind it.

https://hf-std-project.b-cdn.net/videos/nuggit-creators-list.mp4

https://hf-std-project.b-cdn.net/videos/nuggit-website.mp4

https://hf-std-project.b-cdn.net/videos/nuggit-creators.mp4

omera

Omera

culture

2026

1.44

https://hf-std-project.b-cdn.net/videos/omera-poster.mp4

Consumer Product

A visual language and an early-access website for a product still in development.

www.omeraintentions.com

Before launch | brand presence built ahead of final production assets

AI + hand | exploration by AI, direction and refinement by hand

OMERA is a physical intention token designed to help people return to focus and follow-through through a simple everyday object.

Keith Champion

Founder, OMERA

“I had a great experience working with H&F-Studio on a recent website project. They brought clarity, strong design thinking, and technical expertise to the entire process, from brand direction through full site build and integrations. Oleksandr made collaboration easy and seamless, especially across time zones, and was consistently flexible with meeting times and feedback cycles. The end result is thoughtful, scalable, and aligned with a long-term vision. I highly recommend H&F-Studio for founders and teams looking for a strategic, creative, and reliable digital partner.”

OMERA is a physical intention token designed to help people return to focus and follow-through through a simple everyday object.

‍

We joined while the product itself was still being refined. Before every physical detail was final, the business needed a credible way to introduce the idea, communicate what the product should feel like and begin building interest ahead of launch.

Creative direction document
Visual concept & moodboard
Art direction for photography & video
Interaction design
Web design
Email flows

OMERA did not fit neatly into an established category. It was not simply a wellness product, accessory or piece of technology, so the digital presence had to make an unfamiliar concept feel clear without over-explaining it.

‍

The product also needed to feel tactile, premium and considered before final production assets were available. The creative direction therefore had to communicate the emotional role of the object as strongly as its functional purpose.

We developed the early creative direction around restraint, tactility, warm light and controlled contrast. AI-assisted visual exploration was used as part of the process to test mood, framing and motion quickly, with the final direction shaped through art direction and manual refinement.

‍

That system was then carried into an early-access website built around clear pacing, minimal typography and a simple Klaviyo-connected signup journey, giving the brand a practical platform for audience building before launch.

OMERA had a defined visual language and an early-access website before the physical product was final. The site explains an unfamiliar object without over-explaining it and collects interest through a Klaviyo sign-up flow.

https://hf-std-project.b-cdn.net/videos/omera-large-screen.mp4

https://hf-std-project.b-cdn.net/videos/omera-1.mp4

https://hf-std-project.b-cdn.net/videos/omera-poster.mp4

https://hf-std-project.b-cdn.net/videos/omera-pro-display.mp4

sps-care

SPS CARE

culture

2026

1.5

Education & Sports

Identity and website for a football-led school sports programme.

www.spscare.org

Built together | strategy, identity, guidelines and website

Audience | students and school decision-makers

SPS CARE is a school-focused sports programme helping schools build long-term relationships with coaches and give students consistent opportunities to stay active through sport.

‍

The programme needed a clearer identity and digital presence that could capture the energy of football while also earning trust from schools, parents and administrators. We were brought in to create a foundation that could do both.

Brand strategy & positioning
Logo & visual identity system
Brand guidelines
Art direction for photography & video
Web design
Information architecture

The brand had to balance two very different expectations. It needed enough energy and personality to feel connected to football, but also enough structure and professionalism to work in an education environment where safety, clarity and credibility matter.

‍

The website also needed to make the offer, partnership model and benefits easier for school decision-makers to understand without adding unnecessary complexity.

We developed the identity around movement, confidence and strong visual hierarchy while keeping the system controlled and readable. The same principles were carried into the website through focused messaging, image-led storytelling and a straightforward information structure.

‍

Every part of the system was designed to support recognition and trust, giving SPS CARE a more coherent way to speak to both the emotional and practical sides of its audience.

SPS CARE has an identity that carries the energy of the sport and a website that lets a school decision-maker understand the offer, the partnership model and the benefits quickly.

https://hf-std-project.b-cdn.net/videos/sps-care.mp4

casa-ysasi

Casa Ysasi

culture

2024–2026

0.8438

Art & Collectible Design

Gallery, studio, editorial and commerce brought into one platform.

Ongoing since 2024

www.casaysasi.com

Since 2024 | ongoing collaboration

One platform | Ysasi Gallery, Ysasi Studio, editorial and commerce

Casa Ysasi is a Los Angeles-based platform where contemporary art meets collectible design, bringing Ysasi Gallery and Ysasi Studio together within one digital world.

Iñigo Hernandez-Ysasi

Co-founder, Casa Ysasi

“In today's digital world, where businesses rely heavily on professional websites, Oleksandr was essential in bringing our many ideas to life and creating a clean, concise website that represents our company. Working with Oleksandr was seamless. He combines great design taste with strong technical skills and a truly collaborative approach. Rather than simply agreeing our requests, he recommended valuable creative solutions and insights that improved the project. Throughout the process, Oleksandr was patient, communicative, and adaptable as we refined our vision. He understood not only what we wanted but why. I highly recommend Oleksandr for anyone seeking a web developer who delivers both creative solutions and practical results in a bespoke and collaborative process.”

Casa Ysasi is a Los Angeles-based platform where contemporary art meets collectible design, bringing Ysasi Gallery and Ysasi Studio together within one digital world.

‍

As the business and its online offering evolved, the website needed to connect exhibitions, artists, editorial content, furniture, lighting, objects and commerce more clearly. We were brought in to make those different parts feel like one coherent experience without losing the curatorial character of the brand.

E-commerce strategy
Information architecture
Web design
Conversion-focused UX/UI
Product page strategy & optimisation
Brand & store alignment

Casa Ysasi is neither a conventional gallery website nor a standard online store. Visitors may arrive to discover an artist, explore an exhibition, read editorial content or purchase a collectible object, and those journeys needed to coexist without making the platform feel fragmented.

‍

The challenge was to improve clarity and e-commerce flow while preserving the atmosphere, storytelling and sense of discovery that make the brand distinctive.

We reworked the experience around clearer relationships between gallery, studio, content and commerce. Navigation, page hierarchy, product discovery and category structure were refined so visitors could move more naturally between cultural content and purchase journeys.

‍

We also developed the CMS and product experiences to make the site easier to evolve over time, while custom interactions and visual refinements helped preserve the editorial and immersive quality of the brand.

Gallery, studio, editorial and commerce now live in one platform. The team manages exhibitions, artists and products in one CMS, and the editorial character of the brand survived the move to e-commerce.

The collaboration has continued since 2024 with new exhibitions, products and features.

https://hf-std-project.b-cdn.net/videos/casa-ysasi-ecom.mp4

https://hf-std-project.b-cdn.net/videos/casa-ysasi-5.mp4

caroline-dooley

Caroline Dooley

culture

2025

1.7778

Art & Photography

One website for a photographer's portfolio, shop and writing.

Several months

www.caroline-dooley.com

One site | portfolio, shop and writing

Shop | product pages designed to sell without feeling transactional

Caroline Dooley is a photographer and writer whose work spans visual storytelling, travel, personal reflections and collectible pieces.

Caroline Dooley

Photographer and writer, Los Angeles

“I cannot recommend Oleksandr and H&F-Studio highly enough. I approached him with a vision for my website, and over several months, he transformed that idea into a complete brand identity. He was incredibly patient and diligent, guiding me through everything from web design and font selection to creating my custom logo. Oleksandr is honest, efficient, and consistently goes above and beyond. If you are looking for a dedicated partner to bring your brand to life, he's your guy!”

Caroline Dooley is a photographer and writer whose work spans visual storytelling, travel, personal reflections and collectible pieces.

‍

She came to us with a clear feeling for what she wanted the website to become, but the brand, structure and digital direction were still open. The project needed to bring portfolio, writing and commerce together in a way that felt personal and refined rather than like three separate websites.

Brand & store alignment
Web design
E-commerce strategy
Product page strategy & optimisation
Information architecture
Visual system for the store

The main challenge was turning an intuitive creative vision into a system that could function commercially without losing its personality. The site had to showcase photography, support product sales and create room for editorial content, all while remaining calm and easy to navigate.

Because Caroline was closely involved in the creative process, the work also needed to allow exploration and iteration before committing to a final direction.

We developed the visual and digital direction collaboratively, exploring typography, logo ideas, content hierarchy and different ways the work could be presented. Once the direction was clear, we structured the site around three connected experiences: portfolio, commerce and writing.

‍

Product pages and purchase journeys were designed to support sales without making the site feel transactional, while the portfolio and editorial areas preserved the more personal character of Caroline's work.

Caroline's portfolio, products and writing now sit in one platform with its own typography and visual system. The process also settled how her work should be presented online.

hilmi

Hilmi

tech

2024–2025

1.7778

Custom Merchandise

Brand, website and MVP for an AI-led custom merchandise company.

About a year

www.hilmi.studio

About a year | 2024 to 2025

Brand to MVP | identity, website and product design as one system

Repositioned | from an AI merch tool to a manufacturing ecosystem

Hilmi began with an ambitious idea: use AI to make custom merchandise easier to imagine, develop and produce.

Hebron Daniel

Founder, Hilmi

“Working with Olek on our startup's landing page was an outstanding experience. His work is not only of exceptional quality but also delivered with remarkable speed. Olek's approach is both professional and personable, making the entire process a pleasure. We are definitely looking forward to collaborating with him again in the future and would highly recommend him to anyone looking to elevate their brand identity. Olek truly transforms visions into vibrant realities.”

Hilmi began with an ambitious idea: use AI to make custom merchandise easier to imagine, develop and produce. As the company evolved, that initial product vision expanded into a broader ecosystem connecting brands with manufacturers, print shops and production services.

‍

We partnered with the founder from an early stage, helping build the brand, product and digital foundation while the business itself was still taking shape.

Brand strategy & positioning
Logo & visual identity system
Brand guidelines
SaaS & product design
Web design
Design system & component library

The central challenge was designing for a business that was still evolving. Hilmi needed to explain an unfamiliar AI-assisted product clearly enough to earn trust and attract early users, while leaving room for the offer to expand beyond the first version of the platform.

The identity, website and product experience therefore had to feel coherent at launch without becoming too rigid for the direction the business might take next.

We worked across brand strategy, identity, voice, website and MVP product design, treating them as connected parts of the same system. Early exploration focused on finding a visual and verbal direction that could communicate innovation without sacrificing clarity.

‍

As Hilmi's offer developed, we continued evolving the website and digital system around the broader merchandise ecosystem, helping the brand move from a product-first story to a more mature market position.

Hilmi launched with a coherent identity, website and MVP, and a clear way to present its value to users, partners and companies looking for merchandise solutions.

The same system later carried the move from a product-first story to a broader market position.

https://hf-std-project.b-cdn.net/videos/hilmi-bg.mp4

goodnick

Goodnick

culture

2024–2025

0.8676

Health & Wellness

Website and campaign pages reworked for a healthy ageing programme.

Fifteen months

www.goodnick.com

15 months | February 2024 to April 2025

Audience | designed for older adults first

Goodnick is a healthy ageing programme designed to help older adults stay strong, mobile and active later in life.

We joined when the company needed its website and campaign experience to work harder as a growth channel. The brand already had a clear mission and audience, so the goal was not to reinvent it, but to evolve the digital presence around clearer communication, stronger user journeys and ongoing marketing needs.

Website redesign
Web design
Conversion-focused UX/UI
Landing pages
Ongoing website evolution
Campaign creative

The website needed to build trust quickly with an older audience while also supporting lead generation and programme sales. Information had to feel reassuring and easy to follow without making the experience feel dated or overly clinical.

‍

Campaign landing pages, email journeys and core website pages also needed to feel connected so that users could move from first interest to programme sign-up with less friction.

We focused on the parts of the digital journey that most directly affected understanding and conversion. Key website pages were restructured and redesigned, landing pages were created around specific campaign needs, and the visual hierarchy was simplified for greater clarity.

‍

Working closely with the marketing team, we also aligned on-site journeys with email activity and continued iterating the site as new campaigns and requirements appeared.

Key pages were restructured, campaign landing pages were built around specific needs, and on-site journeys were aligned with email. The marketing team can now launch a new initiative without breaking consistency.

l-bud

L&BUD

culture

2023–2026

0.9

Construction

A new name, identity and website for a building materials company.

Ongoing since 2023

www.l-bud.com

New name | from Ursus Zakarpattia to L&BUD

Since 2023 | ongoing collaboration

Audience | private customers and B2B partners

L&BUD is a Ukrainian building materials company serving private customers and professional B2B partners.

The business had outgrown its original identity as Ursus Zakarpattia. The name, visual language and digital presence no longer reflected the company's ambition or the more structured business it was becoming. We were brought in to rethink how the company should be positioned and presented for its next stage of growth.

Brand strategy & positioning
Naming
Logo & visual identity system
Tone of voice & messaging framework
Brand guidelines
Web design
Information architecture

The challenge was larger than a visual refresh. L&BUD needed to move beyond the perception of a local supplier and become a clearer, more credible brand for both retail customers and professional partners.

‍

That meant creating a new name and identity while also making a broad product offer easier to navigate, improving the way services and expertise were communicated, and giving the business a system that could work across digital, sales and everyday communication.

We approached the project as a full repositioning. The work began with naming and brand strategy, followed by the logo, visual identity, tone of voice and brand guidelines.

‍

We then carried that direction into the website, defining the information architecture, product logic, filters, page structures and key user journeys. Rather than treating the brand and website as separate projects, we built them around the same business story and the same goal: making L&BUD easier to understand and more credible as it grew.

The company has a new name, a clear position for retail customers and professional partners, and a website that organises a broad product offer with filters and clear product logic.

jkoo

JKOO.

ventures

2024

1.7361

Marketing

Identity and website for a marketing specialist's personal brand.

www.jerviskoo.com

From zero | identity and website built together

Purpose | credibility with startup and growth clients

JKOO is the personal brand of Jervis Koo, a marketing specialist working with startups and growing companies.

The project started from a blank slate. Jervis needed a clearer way to package his experience, case studies and point of view into a professional identity that could build trust with prospective clients and make his value easier to understand.

Logo & visual identity system
Brand guidelines
Web design
Information architecture
Visual concept & moodboard

A personal brand has to feel distinctive without becoming performative. The identity needed enough character to be memorable while keeping the focus on Jervis's experience, thinking and results.

‍

The website also had to work as both a portfolio and a credibility tool, allowing potential clients to understand his background, review relevant work and see how he approaches growth and marketing.

We built the identity and digital presence together. The visual system was developed through logo, typography and brand guidelines, then translated into a website structure centred on experience, case studies and clear communication.

‍

The overall direction remained deliberately simple and sharp so that the brand could feel confident without competing with the substance of the work.

Jervis has one system for presenting his experience, and a site where a prospective client can review his background and relevant work in a few minutes.

pim-pim

Pim Pim

studio

2025

0.7419

Food & Hospitality

A self-initiated study in character-led food branding.

Studio project

Studio project | self-initiated, no client brief

Food & hospitality | a category outside our usual work

Pim Pim is an in-house concept created by H&F-Studio to explore a more playful and expressive approach to food branding.

‍

There was no client brief or commercial constraint. The project gave us space to test how a character-led identity could be built from a simple idea and extended across packaging, digital and physical applications in a way that still felt believable as a real brand.

Visual concept & moodboard
Creative direction document
Typography, colour & motion principles
Brand extensions

Creative freedom can easily produce work that looks interesting in isolation but lacks the logic needed to function as a brand. The challenge was to create something bold and memorable without losing consistency or practical potential.

‍

We also wanted to use the project to step outside categories we work in more frequently and test how our approach would translate into a faster, more playful consumer environment.

We treated Pim Pim as a compact creative-direction exercise. Typography, colour and visual references were used to establish the personality, then applied across a range of mockups and touchpoints to test how the system behaved outside a single hero image.

‍

The process focused on finding a visual language with enough character to be distinctive but enough structure to remain coherent as the brand expanded.

Pim Pim is a self-initiated project. It is our reference for expressive consumer branding and a way to test ideas in a category we work in less often.

It is not commercial work, and we say so.

before-the-round

Before the round: what investors read on your website first

article

For founders

October 2026

A website will not close a round. It can slow one down. Five things to check before you send the deck.

https://hf-std-project.b-cdn.net/videos/dottrails.mp4

1.7778

direction-before-design

Direction before design: how we start every project

article

How we work

October 2026

Most projects reach us as a request for a thing: a website, a logo, a deck. We start one step earlier.

https://hf-std-project.b-cdn.net/videos/sunglow.mp4

1.6

linkedin-nuggit-art-direction-design-and

Nuggit: art direction, design and web development for a creator growth partner.

social

October 2026

https://lnkd.in/p/df48tk-X

0.8

hf-studio-4-years

Four years in an industry that won't sit still

article

Studio

June 2026

A few thoughts on a market reshaped by AI, on working with clients in different countries, and on what we are building next.

https://hf-std-project.b-cdn.net/videos/hf-studio-4-years.mp4

1.78

omeras-early-brand-direction-with-hf-studio

OMERA's early brand direction

article

Project

April 2026

How we used AI to explore OMERA's early visual language, and where art direction and manual refinement took over.

https://hf-std-project.b-cdn.net/videos/omera-bg.mp4

1.7778

linkedin-the-most-expensive-brand-mistake

The most expensive brand mistake: two years on the product, two weeks on the brand.

social

March 2026

https://lnkd.in/p/dHSVHfjt

linkedin-why-do-some-founders-invest

Why do some founders invest in brand early and others wait until it's a problem?

social

March 2026

https://lnkd.in/p/dKaNhC_g

linkedin-most-startup-brands-are-designed

Most startup brands are designed for the founder, not the client.

social

March 2026

https://lnkd.in/p/dCcHEqzU

linkedin-94-of-first-impressions-are

94% of first impressions are design-related. The first thing a client judges is your brand.

social

March 2026

https://lnkd.in/p/dk4b9dfK

casa-ysasi-one-story-for-two-worlds

Casa Ysasi: one story for two worlds

article

Project

August 2025

A gallery and a design studio in one digital platform. How the structure was decided.

1.5

three-years-of-hf-studio

H&F-Studio Turns 3: Three Years of Branding, Web Design & Digital Creativity

article

Studio

June 2025

https://hf-std-project.b-cdn.net/videos/stg-vessel.mp4

1.7778

design-trends-2025-how-ai-and-minimalism-redefine-creativity

Design Trends 2025: How AI and Minimalism Redefine Creativity

article

Design

January 2025

1.7778

celebrating-2-years-hf-studio-achievements-innovation

Celebrating 2 Years of H&F-Studio: Our Journey of Creativity, Innovation, and Success

article

Studio

June 2024

1.7778

award-winning-web-design-awwwards-css-winner-achievements

Award-Winning Web Design by H&F-Studio: Awwwards & CSS Winner Achievements

article

Studio

April 2024

1.7778

creative-direction

Creative Direction

01.

Does everything you make look like one company?

We define and lead the creative direction that keeps everything a company puts into the world feeling like it belongs to the same business.

https://hf-std-project.b-cdn.net/videos/creative-direction.mp4

djoid

oui-collab

Visual concept & moodboard
Creative direction document
Art direction for photography & video
Visual language for digital
Typography, colour & motion principles
Campaign direction
Guidelines for your team & partners

brand-strategy-identity

Brand Strategy & Identity

02.

Can people say what you stand for?

We connect positioning, messaging and visual identity into one brand system that reflects where the business is going.

https://hf-std-project.b-cdn.net/videos/defence-works.mp4

defence-works

l-bud

Brand strategy & positioning
Naming
Tone of voice & messaging framework
Logo & visual identity system
Typography, colour & motion principles
Brand guidelines
Rebranding

web-digital

Web & Digital

03.

Is your website still about the company you were two years ago?

We turn complex businesses into clear, credible and scalable digital experiences.

https://hf-std-project.b-cdn.net/videos/defence-works-carousel.mp4

nuggit

safloti

Website strategy
Information architecture
Web design
UX/UI
Interactive experiences
Development
CMS architecture
Website redesign
Ongoing website evolution

product-design

Product Design

04.

Can a new user find their way without a demo?

We help digital products become easier to understand, use and scale as functionality and teams grow.

hashlist

hilmi

SaaS & product design
UX strategy
User flows
Wireframes & interactive prototypes
Mobile app design
Design system & component library
Dashboard design
Product redesign
Interaction design

e-commerce

E-commerce

05.

Does your store look as good as what you sell?

We bring brand and commerce together to create stores that are easier to explore, trust and buy from.

https://hf-std-project.b-cdn.net/videos/casa-ysasi-ecom.mp4

casa-ysasi

caroline-dooley

E-commerce strategy
Shopify & Webflow design and development
Conversion-focused UX/UI
Visual system for the store
Product page strategy & optimisation
Product photography direction
Email flows
Brand & store alignment

ongoing-creative-support

Ongoing Creative Support

06.

What happens the week after launch?

We stay involved after launch as the creative partner who already understands the business and the direction behind it.

hashlist

djoid

Ongoing creative direction
Website updates & new pages
Campaign creative
Landing pages
Presentation & pitch materials
Sales & marketing assets
Content design
Brand extensions

Felix Schuster

CEO, Edgeless Systems

Chief Creative & Brand Officer, Oui Collab

Freddie Burstow

Chief of Staff, Nuggit

Caroline Dooley

Photographer and writer

Keith Champion

Founder, OMERA

Iñigo Hernandez-Ysasi

Co-founder, Casa Ysasi

Patricio Hernandez-Ysasi

Co-founder, Casa Ysasi

Hebron Daniel

Founder, Hilmi

“Worked with Oleksandr on a range of projects over the last few years. Most notably, he implemented v1 of our Privatemode AI website […] and brought the website of our industry-leading conference OC3 to the next level. Everything Oleksandr does is always super-high quality and his reaction times are super fast. Can highly recommend. 10/10.”

“Worked with Oleksandr on a range of projects over the last few years. Most notably, he implemented v1 of our Privatemode AI website […] and brought the website of our industry-leading conference OC3 to the next level. Everything Oleksandr does is always super-high quality and his reaction times are super fast. Can highly recommend. 10/10.”

Felix Schuster

CEO, Edgeless Systems

“I’ve had the pleasure of working with Oleksandr, the founder & creative art director of H&F-Studio, for about a year now. He works incredibly quickly, is highly responsive, and consistently delivers exceptional quality. […]

“I've had the pleasure of working with Oleksandr, the founder & creative art director of H&F-Studio, for about a year now. He works incredibly quickly, is highly responsive, and consistently delivers exceptional quality. His eye for detail and creative expertise make him an invaluable partner, and I can always count on him to bring ideas to life with precision and efficiency. I highly recommend working with him!”

Guleed Abdi

Founder, BlueTally

“Oleksandr has a unique eye for designing beautiful consistencies. He works tirelessly to hit tight deadlines, and has been a great design partner all along. Highly recommend working with him!”

“Oleksandr has a unique eye for designing beautiful consistencies. He works tirelessly to hit tight deadlines, and has been a great design partner all along. Highly recommend working with him!”

Calle Unnérus

CEO, Hashlist

“As the founder of Oui Collab, I don’t have a design background, so I was relying on Oleksandr to bring the vision to life and he delivered. Fast, helpful, and incredibly easy to work with, he made the process smooth from start to finish. […]

“As the founder of Oui Collab, I don't have a design background, so I was relying on Oleksandr to bring the vision to life and he delivered. Fast, helpful, and incredibly easy to work with, he made the process smooth from start to finish. It's rare to find someone who combines creative talent with this level of professionalism and efficiency. I wouldn't hesitate to work with him again. The final result was even better than I expected.”

Bilal Mekkaoui

Founder, Oui Collab

“I have been working with Oleksandr since a year on various creative projects. I enjoy working together and trust him in delivering the best for our brand. Every project we worked on was a success. It’s like working with a friend. We are still working together and hopefully for a long time.”

Alaa Elhadba

Founder, DJOID

“Working with Oleksandr Hlahola on the Oui Collab website was seamless from start to finish. As a Creative Director, I’m particular about both design and functionality and Oleksandr delivered on both fronts. […]

Noha Ben Ismail

Chief Creative & Brand Officer, Oui Collab

“Oleksandr is fantastic! He got our website completely rebuilt to a really good standard quickly and for great value. He was super responsive during the whole process, professional, and has set the site up in a way that is scalable and allows us to maintain it going forward. Would highly recommend!!!”

Freddie Burstow

Chief of Staff, Nuggit

“I cannot recommend Oleksandr and H&F-Studio highly enough. I approached him with a vision for my website, and over several months, he transformed that idea into a complete brand identity. […]

Caroline Dooley

Photographer and writer

“I had a great experience working with H&F-Studio on a recent website project. They brought clarity, strong design thinking, and technical expertise to the entire process, from brand direction through full site build and integrations. […]

Keith Champion

Founder, OMERA

“In today’s digital world, where businesses rely heavily on professional websites, Oleksandr was essential in bringing our many ideas to life and creating a clean, concise website that represents our company. Working with Oleksandr was seamless. […]

Iñigo Hernandez-Ysasi

Co-founder, Casa Ysasi

“We had the pleasure of working with Oleksandr on building our new website, and I can’t recommend him enough. He brings together a fantastic design eye and refined taste with real professionalism and flexibility. […]

“We had the pleasure of working with Oleksandr on building our new website, and I can't recommend him enough. He brings together a fantastic design eye and refined taste with real professionalism and flexibility. Over the past several weeks, we went through multiple iterations of our site, and Olek was consistently patient, thoughtful, and proactive in guiding our creative process. Beyond delivering a beautiful, functional site, he also provided valuable consulting on how to set it up for long-term success as we launch our e-commerce business. If you're looking for someone who combines creative vision with practical know-how, Oleksandr is an excellent choice.”

Patricio Hernandez-Ysasi

Co-founder, Casa Ysasi

“Working with Olek on our startup’s landing page was an outstanding experience. His work is not only of exceptional quality but also delivered with remarkable speed. Olek’s approach is both professional and personable, making the entire process a pleasure. […]

Hebron Daniel

Founder, Hilmi

H&F-Studio is an independent creative studio helping founders build human-centric brands.

Six disciplines. Take one, or allof them under a single direction.

Our Approach Direction first. Then design. Then build.

Understand what is changing

Define one clear direction

Carry it through

Clients on working with us

We’re open for new collaborationsfrom December 2026

Tell us what is changing in your business.

Thank you. We have your note.

Six disciplines. Take one, or all
of them under a single direction.

We’re open for new collaborations
from December 2026