H&F-Studio is an independent creative studio helping founders build human-centric brands.

Hashlist billboard with a dark car visual on a city building, seen from inside a carHashlistHashlist connects automotive companies with specialised software, embedded systems and automotive AI talent.Defence.WorksDefence.Works is a consultancy connecting defence organisations and leaders with independent experts for mission-critical work.For foundersBefore the round: what investors read on your website firstA website will not close a round. It can slow one down. Five things to check before you send the deck.DJOID billboard under a railway bridgeDJOIDDJOID is a music curation platform for professional DJs, record labels and music curators, built around a new generation of AI-powered discovery and library management.How we workDirection before design: how we start every projectMost projects reach us as a request for a thing: a website, a logo, a deck. We start one step earlier.Oui CollabOui Collab is a venture studio partnering with celebrities, creators and culturally influential founders to build consumer brands.Purple Nuggit tote bag on a shoulder↳ LinkedInNuggit: art direction, design and web development for a creator growth partner.LinkedIn, October 2026NuggitNuggit is a growth partner for creators, combining funding with strategic, operational and commercial support.StudioFour years in an industry that won't sit stillA few thoughts on a market reshaped by AI, on working with clients in different countries, and on what we are building next.OmeraOMERA is a physical intention token designed to help people return to focus and follow-through through a simple everyday object.ProjectOMERA's early brand directionHow we used AI to explore OMERA's early visual language, and where art direction and manual refinement took over.SPS Care billboard under a railway bridge with a footballerSPS CARESPS CARE is a school-focused sports programme helping schools build long-term relationships with coaches and give students consistent opportunities to stay active through sport.Post slide: the product is what you deliver, the brand is why someone chooses you↳ LinkedInThe most expensive brand mistake: two years on the product, two weeks on the brand.LinkedIn, March 2026
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Yellow post slide: why do some founders invest in brand early?↳ LinkedInWhy do some founders invest in brand early and others wait until it's a problem?LinkedIn, March 2026Casa Ysasi gallery window glowing orange, with a passer-byCasa YsasiCasa Ysasi is a Los Angeles-based platform where contemporary art meets collectible design, bringing Ysasi Gallery and Ysasi Studio together within one digital world.Black and white portrait of Caroline Dooley on a porchCaroline DooleyCaroline Dooley is a photographer and writer whose work spans visual storytelling, travel, personal reflections and collectible pieces.Post slide: most startup brands are designed for the founder, not the client↳ LinkedInMost startup brands are designed for the founder, not the client.LinkedIn, March 2026Shelves of thread spools in the Hilmi studioHilmiHilmi began with an ambitious idea: use AI to make custom merchandise easier to imagine, develop and produce.Oleksandr Hlahola with the figure 94% for a post on first impressions↳ LinkedIn94% of first impressions are design-related. The first thing a client judges is your brand.LinkedIn, March 2026Smiling older woman in a yellow sweater, Goodnick brand photographyGoodnickGoodnick is a healthy ageing programme designed to help older adults stay strong, mobile and active later in life.Black and white photo of a man in the Casa Ysasi gallery spaceProjectCasa Ysasi: one story for two worldsA gallery and a design studio in one digital platform. How the structure was decided.L&BUD delivery truck with a branded green cargo boxL&BUDL&BUD is a Ukrainian building materials company serving private customers and professional B2B partners.StudioH&F-Studio Turns 3: Three Years of Branding, Web Design & Digital CreativityStudio, June 2025JKOO website hero with a portraitJKOO.JKOO is the personal brand of Jervis Koo, a marketing specialist working with startups and growing companies.Design trends 2025 title in large outlined numeralsDesignDesign Trends 2025: How AI and Minimalism Redefine CreativityDesign, January 2025Craftsman at work in a dimly lit workshop, Safloti website imagerySaflotiSafloti is a Swiss agency helping craftsmen and trade businesses improve their visibility through branding, web design, content and digital support.Yellow slide: we are a digital studio since 2022, Poland, with a large number 2StudioCelebrating 2 Years of H&F-Studio: Our Journey of Creativity, Innovation, and SuccessStudio, June 2024Open sandwich on a pink Pim Pim patternPim PimPim Pim is an in-house concept created by H&F-Studio to explore a more playful and expressive approach to food branding.Award posters for H&F-Studio taped to a wallStudioAward-Winning Web Design by H&F-Studio: Awwwards & CSS Winner AchievementsStudio, April 2024

Six disciplines. Take one, or all
of them under a single direction.

Not sure which one fits? Tell us what is changing in the business, and on a short online call we will suggest where to start. Book a 20-min call

Our Approach Direction first. Then design. Then build.

  1. Understand what is changing

    A launch, a new offer, a round, a market the company has outgrown.
    We start with the business, not with the visuals.

  2. Define one clear direction

    What the company should say, how it should look and what the website has to do. Written down, with the reasoning, before any design.

  3. Carry it through

    Identity, website, product and campaigns designed and built from the same direction, led by our creative director, Oleksandr Hlahola, from the first call to launch.

“Worked with Oleksandr on a range of projects over the last few years. Most notably, he implemented v1 of our Privatemode AI website […] and brought the website of our industry-leading conference OC3 to the next level. Everything Oleksandr does is always super-high quality and his reaction times are super fast. Can highly recommend. 10/10.”
“Worked with Oleksandr on a range of projects over the last few years. Most notably, he implemented v1 of our Privatemode AI website […] and brought the website of our industry-leading conference OC3 to the next level. Everything Oleksandr does is always super-high quality and his reaction times are super fast. Can highly recommend. 10/10.”
Felix Schuster
CEO, Edgeless Systems
“I’ve had the pleasure of working with Oleksandr, the founder & creative art director of H&F-Studio, for about a year now. He works incredibly quickly, is highly responsive, and consistently delivers exceptional quality. […]
“I've had the pleasure of working with Oleksandr, the founder & creative art director of H&F-Studio, for about a year now. He works incredibly quickly, is highly responsive, and consistently delivers exceptional quality. His eye for detail and creative expertise make him an invaluable partner, and I can always count on him to bring ideas to life with precision and efficiency. I highly recommend working with him!”
Guleed Abdi
Founder, BlueTally
“Oleksandr has a unique eye for designing beautiful consistencies. He works tirelessly to hit tight deadlines, and has been a great design partner all along. Highly recommend working with him!”
“Oleksandr has a unique eye for designing beautiful consistencies. He works tirelessly to hit tight deadlines, and has been a great design partner all along. Highly recommend working with him!”
Calle Unnérus
CEO, Hashlist
“As the founder of Oui Collab, I don’t have a design background, so I was relying on Oleksandr to bring the vision to life and he delivered. Fast, helpful, and incredibly easy to work with, he made the process smooth from start to finish. […]
“As the founder of Oui Collab, I don't have a design background, so I was relying on Oleksandr to bring the vision to life and he delivered. Fast, helpful, and incredibly easy to work with, he made the process smooth from start to finish. It's rare to find someone who combines creative talent with this level of professionalism and efficiency. I wouldn't hesitate to work with him again. The final result was even better than I expected.”
Bilal Mekkaoui
Founder, Oui Collab
“I have been working with Oleksandr since a year on various creative projects. I enjoy working together and trust him in delivering the best for our brand. Every project we worked on was a success. It's like working with a friend. We are still working together and hopefully for a long time.”
“I have been working with Oleksandr since a year on various creative projects. I enjoy working together and trust him in delivering the best for our brand. Every project we worked on was a success. It's like working with a friend. We are still working together and hopefully for a long time.”
Alaa Elhadba
Founder, DJOID
“Working with Oleksandr Hlahola on the Oui Collab website was seamless from start to finish. As a Creative Director, I’m particular about both design and functionality and Oleksandr delivered on both fronts. […]
“Working with Oleksandr Hlahola on the Oui Collab website was seamless from start to finish. As a Creative Director, I'm particular about both design and functionality and Oleksandr delivered on both fronts. He was collaborative, solutions-focused, and brought real clarity to every stage of the process. Calm under pressure, detail-oriented, and always aligned with the vision he made it all feel easy. Highly recommend if you're looking to build something smart, beautiful, and well-executed.”
Noha Ben Ismail
Chief Creative & Brand Officer, Oui Collab
“Oleksandr is fantastic! He got our website completely rebuilt to a really good standard quickly and for great value. He was super responsive during the whole process, professional, and has set the site up in a way that is scalable and allows us to maintain it going forward. Would highly recommend!!!”
“Oleksandr is fantastic! He got our website completely rebuilt to a really good standard quickly and for great value. He was super responsive during the whole process, professional, and has set the site up in a way that is scalable and allows us to maintain it going forward. Would highly recommend!!!”
Freddie Burstow
Chief of Staff, Nuggit
“I cannot recommend Oleksandr and H&F-Studio highly enough. I approached him with a vision for my website, and over several months, he transformed that idea into a complete brand identity. […]
“I cannot recommend Oleksandr and H&F-Studio highly enough. I approached him with a vision for my website, and over several months, he transformed that idea into a complete brand identity. He was incredibly patient and diligent, guiding me through everything from web design and font selection to creating my custom logo. Oleksandr is honest, efficient, and consistently goes above and beyond. If you are looking for a dedicated partner to bring your brand to life, he's your guy!”
Caroline Dooley
Photographer and writer, Los Angeles
“I had a great experience working with H&F-Studio on a recent website project. They brought clarity, strong design thinking, and technical expertise to the entire process, from brand direction through full site build and integrations. […]
“I had a great experience working with H&F-Studio on a recent website project. They brought clarity, strong design thinking, and technical expertise to the entire process, from brand direction through full site build and integrations. Oleksandr made collaboration easy and seamless, especially across time zones, and was consistently flexible with meeting times and feedback cycles. The end result is thoughtful, scalable, and aligned with a long-term vision. I highly recommend H&F-Studio for founders and teams looking for a strategic, creative, and reliable digital partner.”
Keith Champion
Founder, OMERA
“In today’s digital world, where businesses rely heavily on professional websites, Oleksandr was essential in bringing our many ideas to life and creating a clean, concise website that represents our company. Working with Oleksandr was seamless. […]
“In today's digital world, where businesses rely heavily on professional websites, Oleksandr was essential in bringing our many ideas to life and creating a clean, concise website that represents our company. Working with Oleksandr was seamless. He combines great design taste with strong technical skills and a truly collaborative approach. Rather than simply agreeing our requests, he recommended valuable creative solutions and insights that improved the project. Throughout the process, Oleksandr was patient, communicative, and adaptable as we refined our vision. He understood not only what we wanted but why. I highly recommend Oleksandr for anyone seeking a web developer who delivers both creative solutions and practical results in a bespoke and collaborative process.”
Iñigo Hernandez-Ysasi
Co-founder, Casa Ysasi
“We had the pleasure of working with Oleksandr on building our new website, and I can’t recommend him enough. He brings together a fantastic design eye and refined taste with real professionalism and flexibility. […]
“We had the pleasure of working with Oleksandr on building our new website, and I can't recommend him enough. He brings together a fantastic design eye and refined taste with real professionalism and flexibility. Over the past several weeks, we went through multiple iterations of our site, and Olek was consistently patient, thoughtful, and proactive in guiding our creative process. Beyond delivering a beautiful, functional site, he also provided valuable consulting on how to set it up for long-term success as we launch our e-commerce business. If you're looking for someone who combines creative vision with practical know-how, Oleksandr is an excellent choice.”
Patricio Hernandez-Ysasi
Co-founder, Casa Ysasi
“Working with Olek on our startup’s landing page was an outstanding experience. His work is not only of exceptional quality but also delivered with remarkable speed. Olek’s approach is both professional and personable, making the entire process a pleasure. […]
“Working with Olek on our startup's landing page was an outstanding experience. His work is not only of exceptional quality but also delivered with remarkable speed. Olek's approach is both professional and personable, making the entire process a pleasure. We are definitely looking forward to collaborating with him again in the future and would highly recommend him to anyone looking to elevate their brand identity. Olek truly transforms visions into vibrant realities.”
Hebron Daniel
Founder, Hilmi

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