Oui Collab

Oui Collab

A refined brand and an expressive website for a venture studio.

2025–2026 | ongoing collaboration
Brand and website | refined and built as one system

Oui Collab is a venture studio partnering with celebrities, creators and culturally influential founders to build consumer brands.

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We joined when the studio already had a strong business vision but needed a clearer and more complete way to express that ambition through brand and digital. The goal was to create a presence that felt as considered and culturally aware as the ventures Oui Collab aims to build.

Year
2025–2026
Industry
Venture Studio
Duration
Deliverables

Creative direction document
Visual language for digital
Web design
Interactive experiences
Design system & component library

Credits

Oleksandr Hlahola [Creative direction and web design]
H&F-Studio [Development]
Bilal Mekkaoui, Founder. Noha Ben Ismail, Chief Creative & Brand Officer [Client team]

The challenge

Oui Collab operates where talent, culture, brand and business intersect. That model needed to feel simple enough to understand quickly while still communicating the taste, ambition and strategic thinking behind the studio.

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The website therefore had to do more than list capabilities. It needed to build confidence in Oui Collab's ability to recognise opportunities and turn them into modern consumer brands.

The approach

We refined the existing visual direction and extended it into a more coherent digital system. The work focused on strengthening the visual language, improving information hierarchy and creating interactive moments that made the website feel more intentional and expressive.

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Rather than treating the site as a corporate presentation, we used it as a digital expression of the studio's point of view, connecting the brand, content and experience around the same direction.

The outcome

The studio's model, where talent, culture, brand and business meet, can now be understood in one visit. The refined system gives Oui Collab a base it can reuse for each new venture.

The collaboration has continued beyond the launch.

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Booking projects from November 2026