.webp)
JKOO.
Identity and website for a marketing specialist's personal brand.
JKOO is the personal brand of Jervis Koo, a marketing specialist working with startups and growing companies.
The project started from a blank slate. Jervis needed a clearer way to package his experience, case studies and point of view into a professional identity that could build trust with prospective clients and make his value easier to understand.
The challenge
A personal brand has to feel distinctive without becoming performative. The identity needed enough character to be memorable while keeping the focus on Jervis's experience, thinking and results.
The website also had to work as both a portfolio and a credibility tool, allowing potential clients to understand his background, review relevant work and see how he approaches growth and marketing.
The approach
We built the identity and digital presence together. The visual system was developed through logo, typography and brand guidelines, then translated into a website structure centred on experience, case studies and clear communication.
The overall direction remained deliberately simple and sharp so that the brand could feel confident without competing with the substance of the work.
The outcome
Jervis has one system for presenting his experience, and a site where a prospective client can review his background and relevant work in a few minutes.
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
The decision
A personal brand can easily become a performance. We kept the identity deliberately simple and sharp, so the case studies and results carry the weight, not the styling.
Identity and website were built from the same foundation: logo, typography and guidelines first, then a structure centred on experience and case studies.
.webp)
More projects
All work.webp)
.jpeg)
.webp)
.jpeg)
.jpeg)
.webp)
.jpeg)
.webp)
.webp)
.webp)
.jpeg)
.webp)
.webp)
hello@hfstd.comBook a 20-min call
We reply within one working day.
Booking projects from November 2026