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DJOID
Creative direction, website and campaign pages for an AI music platform.
DJOID is a music curation platform for professional DJs, record labels and music curators, built around a new generation of AI-powered discovery and library management.
We joined at an early stage, when the product needed a strong way to introduce itself to the market. The app MVP and logo already existed, but the wider creative direction, website and communication system still needed to be shaped around the product.
The challenge
DJOID was introducing new technology to a professional audience shaped by established tools, habits and expectations. The brand needed to feel innovative without feeling unfamiliar, and advanced without making the product harder to understand.
At the same time, the business needed credibility, early traction and a digital system capable of supporting a waitlist, first sales, campaigns and ongoing product growth.
The approach
We worked directly with the founder to define the creative and digital direction around the existing product. We explored multiple visual routes before establishing a language that felt energetic and forward-looking while remaining credible to professional DJs.
That direction was carried into the website ecosystem, including early landing pages, waitlist and registration flows, campaign pages and the broader web presence. We also supported communication and campaign structure as the product moved from early concept towards launch.
The outcome
DJOID launched with more than 10,000 people waiting for access. The direction set at the start carried through landing pages, waitlist and registration flows and campaign pages.
The same system kept working for more than two years of new features and campaigns without a redesign.
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The decision
The app MVP and the logo existed. The direction did not. We explored several visual routes before choosing a language that feels energetic and forward-looking but still credible to professional DJs.
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“I have been working with Oleksandr since a year on various creative projects. I enjoy working together and trust him in delivering the best for our brand. Every project we worked on was a success. It's like working with a friend. We are still working together and hopefully for a long time.”
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Booking projects from November 2026