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Safloti
A website built to bring enquiries to a Swiss agency for trade businesses.
Safloti is a Swiss agency helping craftsmen and trade businesses improve their visibility through branding, web design, content and digital support.
We joined when the business needed a more credible digital presence capable of explaining its offer clearly and generating qualified enquiries from a market where trust and practicality matter more than creative hype.
The challenge
Safloti was speaking to a traditionally conservative audience. The website needed to feel modern enough to stand out, but familiar and grounded enough to build confidence with craftsmen and construction-related businesses.
Because the broader brand system was still limited, the project also had to establish clearer typography, colour, motion and page logic without making the experience feel over-designed.
The approach
We built the website around clarity, trust and a direct path to enquiry. The service structure and page hierarchy were simplified, while the visual language was developed to feel contemporary, professional and approachable.
Typography, colour and motion principles were used to create a more coherent digital identity, giving Safloti a stronger foundation without moving too far from the expectations of its market.
The outcome
Safloti presents its services in a simpler structure and leads visitors from first impression to enquiry in fewer steps. The typography, colour and motion principles now serve as the base for its other communication.
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The decision
Safloti's clients are craftsmen and trade businesses, a market where trust and practicality matter more than creative display. We chose clarity: a modern site that still feels familiar and grounded, with a direct path to an enquiry.
Typography, colour and motion principles were defined along the way, because the wider brand system was still limited.
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