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Nuggit
A website rebuilt for a growth partner to creators.
Nuggit is a growth partner for creators, combining funding with strategic, operational and commercial support.
We joined at a point when the business had evolved beyond the digital presence it started with. The existing website no longer reflected the confidence of the team, the scale of its ambition or the increasingly important role creators played within the company. The challenge was to bring the digital experience up to the level of the business without replacing the identity people already recognised.
The challenge
Nuggit's offer brings together funding, growth support, operations and commercial opportunities, which made the business difficult to explain through a simple website structure. Each part needed enough context without making the experience feel corporate or overloaded.
The platform also had to speak to two audiences at once: creators looking for support without giving up independence, and brands looking for credible commercial partners.
The approach
We worked closely with the founder, Chief of Staff and marketing team to understand how the company had changed and what the new website needed to communicate. The structure was rebuilt around the questions creators and partners were most likely to ask, with clearer journeys across funding, growth support, commercial opportunities, creator profiles and case studies.
Rather than rebranding Nuggit, we evolved its digital expression through stronger typography, more confident layouts, creator-led content, purposeful motion and a CMS architecture designed for the team to manage and expand internally.
The outcome
The new site was designed, built and handed over in two months. Funding, growth support, operations and commercial opportunities now read as one story with creators at the centre.
The internal team manages creator profiles, articles, case studies and jobs in the CMS, so the site can keep growing without breaking the system behind it.
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The decision
Nuggit did not need a rebrand. People already recognised the identity, so we kept it and rebuilt everything around it: structure, typography, layouts, motion and the CMS.
The structure follows the questions creators and partners are most likely to ask, not the company's internal departments.
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“Oleksandr is fantastic! He got our website completely rebuilt to a really good standard quickly and for great value. He was super responsive during the whole process, professional, and has set the site up in a way that is scalable and allows us to maintain it going forward. Would highly recommend!!!”
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