E-commerce
Does your store look as good as what you sell?
Approach
Online, nobody can pick the product up.
The store has to do what a hand would do in a shop: show the quality, answer the doubts and make the price feel fair.
Many stores are a checkout with a catalogue attached. They process orders well and explain nothing, so visitors browse, hesitate and leave. We treat the store as part of the brand, not a sales layer added on top.
Follow the buyer
We walk the whole journey as a customer would.
Arriving, looking around, comparing, checking the details, deciding. We mark every point where information goes missing or trust drops.
Then we fix those points in order: structure, product pages, photography and visual hierarchy.
Typical engagement
Website Rebuild
Structure, design, development, CMS and content migration.
2–3 months
Ways to work with usGet started
Capabilities
- E-commerce strategy
- Shopify & Webflow design and development
- Conversion-focused UX/UI
- Visual system for the store
- Product page strategy & optimisation
- Product photography direction
- Email flows
- Brand & store alignment
How a project runs
01
We look at the full buying journey: how customers arrive, discover products, compare options, evaluate details and move towards purchase.
02
We identify where information becomes unclear, trust drops or the visual experience stops reflecting the quality of the product.
03
From there, we improve structure, merchandising, product pages, visual hierarchy and the overall store experience.
Selected work
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Casa Ysasi
Casa Ysasi is a Los Angeles-based platform where contemporary art meets collectible design, bringing Ysasi Gallery and Ysasi Studio together within one digital world.
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Caroline Dooley
Caroline Dooley is a photographer and writer whose work spans visual storytelling, travel, personal reflections and collectible pieces.
From a client
“In today's digital world, where businesses rely heavily on professional websites, Oleksandr was essential in bringing our many ideas to life and creating a clean, concise website that represents our company. Working with Oleksandr was seamless. He combines great design taste with strong technical skills and a truly collaborative approach. Rather than simply agreeing our requests, he recommended valuable creative solutions and insights that improved the project. Throughout the process, Oleksandr was patient, communicative, and adaptable as we refined our vision. He understood not only what we wanted but why. I highly recommend Oleksandr for anyone seeking a web developer who delivers both creative solutions and practical results in a bespoke and collaborative process.”
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Booking projects from November 2026