Why do some founders invest in brand early and others wait until it's a problem?
This week I kept coming back to one question:
Why do some founders invest in brand early and others wait until it's a problem?
After 150+ projects, here's my answer:
The ones who invest early see brand as a business decision. The ones who wait see it as a design expense.
Same cost. Completely different outcome.
The brand you build at day one shapes every conversation you have for the next three years.
What did your brand look like at day one?